yahya chaghouee; behrouz zarei; Ali Akbar Farhangi; hasan ashayeri,
Abstract
Introduction- Communication channel is one of the most important concerns for the success and performance of business communications and media selection is prominent task for marketing managers. The purpose of this study is to understand the concept of "media selection process" in business communication ...
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Introduction- Communication channel is one of the most important concerns for the success and performance of business communications and media selection is prominent task for marketing managers. The purpose of this study is to understand the concept of "media selection process" in business communication from the perspective of managers and customers. An extensive review of the main body of literature on media selection and their theories reveals a gap in this area. The gap is that all media choice theories focus on important factors on the one hand of business communication. Also, these theories simultaneously lack in explaining the key factors of media choice in business communication from the perspective of business and customer.Research methods- this study has presented a comprehensive model for media selection by adopting content analysis method.Findings- This study reports the results of examining the factors in choosing media in the business environment with a focus on the food industry and using content analysis. Based on these findings, the highest score of strategic factors in media selection is allocated to the variables of exposure coefficient, cost and competitors' behavior, respectively.
Hooman Qapchi; Ali Akbar Farhangi; Taher Roshandel Arbatani; Seyyed Mahdi Sharifi
Abstract
Leaving home for Jihad? Disguising dystopia & Selling it as utopia is what ISIS does with its recruits (especially young Europeans). By sticking to extreme ideological thoughts or claiming no ideology, this dystopia remains ruined forever. This article has been trying to answer some -easy yet difficult ...
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Leaving home for Jihad? Disguising dystopia & Selling it as utopia is what ISIS does with its recruits (especially young Europeans). By sticking to extreme ideological thoughts or claiming no ideology, this dystopia remains ruined forever. This article has been trying to answer some -easy yet difficult to imitate- questions: How is it possible to recruit a young educated Western Citizen to fight for an old outdated Eastern ideological battle? Who are the European youths willing to engage in radicalization? Why is this triangle (Sex, Violence, Religion) so favorite in times beyond compare? Is it only for the sake of Utilitarianism? What’s the percentage of The female jihadists of Europe and the male ones? What are the main Driving factors behind foreign fighters in Syria and Iraq? Fortunately, there are good pieces of puzzle here and there all around the world about this topic. European countries have been feeling the necessity to analyze not the terrorists but the ways they persuade recruits (by studying Intercultural conflict management, Intercultural moral judgement and so on.). The very Persuasion Process happens by using, misusing, disusing or abusing Mass Media. That’s why Media managers should be aware of the outcome more than others.
